Marketing
Masters in compact construction.
The housing industry has proceeded at a red-hot pace for several years running. With
all-time record being set and broken year in and year out in the area of new-site
single family homes being sold. With a 15% gain from the robust previous year of
homes sold and an 8.1% rise from the prior record of nits in the year prior to that,
Single-family housing construction and 5Syr. and older community housing
accounted for $485 million of the total sales generated in the industry. This makes for
an excellent opportunity to expand in both the Commerical and residential sector to
gain significant market share in its primary target market segment. The company
also plans to focus more on the residential and heavy construction industry, which is
also very robust at the moment.
The company plans to rapidly develop marketing alliances with industry leaders and
pursue new clients and investors in the residential and commercial industry. The
market strategy is to capitalize on market share and forming alliances by working
with private real estate investors, private sale clients, securing city, county, state and
federal government contracts.
Developers Of Real Estate (D. O. R. E) plans to use a direct sales force, relationship
selling, and subcontractors to reach its markets. These channels are most appropriate
because of time to market, reduced capital requirements, and fast access to
established sold relationship channels.
Developers Of Real Estate (D. O. R. E) will adopt a corporate strategy that is dedicated tc
improving the performance of activities on the critical path of its customers’ projects.
The company will do this by building on its core strengths: innovative planning and
strategies, design engineering expertise, interior and exterior design professionals, and
project and site management, within an environment of safety excellence.
At Developers Of Real Estate (D.O.R.E.) customer service is a pro-active partnership, a relationship that ensures a professional, efficiently run, safe workplace. The company’s customer service philosophy starts at the top, and is ingrained into the fabric of the company, and is closely aligned to Developers Of Real Estate (D. O. R. E.) goal of contributing to its’ customers critical success factors.
Customer service can be divided into two interrelated areas: safety and people. On the job site, with the help of a integrated system that focuses on safety and a well-trained staff, Developers Of Real Estate (D. O. R. E.) will be able to maintain excellent control over such key areas as permit filing, site building, project management, time management, material inventory, deliveries, damage loss, and invoicing.
Troubleshooting any issues on the job site, will be handled quickly and efficiently, with every safety measure in place. On the people side, Developers Of Real Estate
(D. O. R. E.) will provide a highly qualified and well-prepared labor force, ensuring that schedules and deadlines are met and worker safety remains a top consideration.